My name is Luís Oberherr, and I'm a Brazilian designer focused on brand identity. I had my first professional contact with design in 2006, and after working at advertising agencies and earning a degree in Advertising, I found my calling in the world of brands—where I've been working for almost 10 years. During this time, I've had the opportunity to work on projects for companies operating in global markets like Venturoso Valentini (agribusiness), Freeway Shoes (fashion), and FIFA (sports).
Today I work as an independent designer at Lober Studio (yes, it's short for my name)—a one-man studio specialized in brand identity with a solid methodology for strategic deliveries that generate significant value for my clients. Beyond direct client work, I collaborate with creative studios and agencies as a strategic partner, helping them scale their capacity while maintaining the quality and vision of their projects.
WORK
Lober Studio delivers comprehensive brand solutions including: Naming, Strategy & Positioning, Visual Identity, Logo Design, Verbal Identity, Touchpoint Materials, Commercial Presentations, and Packaging.
PROCESS
My work process involves: Business Immersion, Market Research, Strategy Definition, Development, Presentation, and Implementation.
