FluxoIA
FluxoIA is a technology company specialized in process automation through artificial intelligence assistants. Their competitive advantage lies in the organic integration of AI agents into clients' systems, adapting to business realities without compromising existing workflows. The company sought an identity that balanced technological innovation with commercial accessibility.
The developed identity translates complexity into simplicity through three strategic elements. The abstract icon combines the neural structure of the human brain with the fluidity of jellyfish, creating a visual representation of a neural network in motion - symmetrical yet not rigid, suggesting expansion and multiple possibilities. The custom lettering, built on a geometric grid, contrasts with the organic icon, establishing balance between humanity and technology. The strategic color palette represents "transition": starting from purple (the company's previous identity), moving through blue (balance) to green (security and prosperity), respecting the brand's history while evolving into new market territories.
The brand now conveys the business's core promise - organic integration - through every touchpoint, facilitating commercial conversations and building instant credibility in presentations to traditional companies.
