Brand Name: HO.
Industry: HEALTHCARE INDUSTRY
HO.
Hospital Oftalmológico de Franca emerges with a technological medicine proposition, focused on equipment and infrastructure to deliver excellence in refractive and cataract surgeries. As a premium yet accessible service, the hospital needed a brand that conveyed authority and technology even with minimal presence at touchpoints, prioritizing a clear and easily recognizable name.
Our solution was developing a visual identity centered on the logo, highlighting the H.O. initials through neutral, legible typography, complemented by a sober palette with predominant aqua green, white, and gray as supporting colors. The minimalist design conveys hospital seriousness and cleanliness combined with technology and modernity. We also created icons for internal signage, maintaining visual coherence across all elements.
The brand achieved instant recognition through an economical yet impactful visual strategy, establishing a memorable presence that communicates medical excellence and technological innovation, positioning H.O. Franca as a regional reference in ophthalmology.
Brand Strategy: Rogério Kondo - ND/B
Visual Identity: Luís Oberherr - Lober Studio
