Brand Name: SPIN WITH ME
Industry: SUBSCRIPTION COMMERCE SECTOR
SPIN WITH ME
Spin With Me is a vinyl club with a monthly subscription model that delivers exclusive albums, magazines, and special gifts, connecting an enthusiast community through an app. The challenge was transforming individual music consumption into a collective, tangible experience, creating real connections between people through the physical format.
We developed a visual identity that celebrates both vinyl's materiality and contemporary digital energy: a design that blends retro and modern through a saturated palette and vibrant language. We explored the dynamics of the name "Spin With Me" through bold typography that becomes the visual foundation across all applications, complemented by the slogan "Music to spin your world," which reinforces the transformative proposition of the musical experience. We created an icon symbolizing unity and universal passion: a monkey listening to music and dancing with headphones, representing the primal instinct that music awakens, broadly explorable in merchandising.
The brand successfully transformed the solitary act of record collecting into a rich community experience, creating an ecosystem where physical and digital complement each other, resulting in an engaged community that values both specialized curation and human connections created through music.
Brand Strategy & Visual Identity: Luís Oberherr - Lober Studio
