The Grind Garage
The Grind Garage is a blend of coffee shop and small repair workshop, born from a family passion for motorcycles, coffee, and bringing friends together.
The challenge was developing a visual identity that would carry the place's history and spirit, engaging customers with a sense of belonging while demonstrating professionalism without losing authenticity. We chose to emphasize the company name through various signature forms that share common elements but have distinct characteristics, inspired by vintage motorcycle magazine ads and gas station stickers. The classic palette uses only three colors: black, white, and blue as contrast. As the main icon uniting all elements, we chose the leopard - a powerful symbol reminiscent of early motorcycle groups, honoring those who started it all with personality and attitude.
The brand created a unique territory that balances nostalgia and modernity, transforming an unusual business concept into an authentic community where motorcyclists and coffee lovers feel at home, differentiating itself from both conventional coffee shops and traditional workshops.
Designed by Luís Oberherr - Lober Studio.
